A new documentary about the Amazon empire will be released on PBS in the fall, and it will show the extent of the company's influence on society. The PBS program Frontline examined the company's impact on society using facts and public records, and interviewed former employees. It will also debunk some of the myths associated with the company's responses to its critics. There has been a lot of talk about Amazon's practices involving privacy and worker treatment, but a new antidote to the Amazon empire will likely give viewers hope.

The documentary focuses on the history of Amazon, from its roots as an online bookstore to its present state as the world's biggest cloud computing provider, an online music streaming service, and a movie studio. It includes an interview with Jeff Bezos, who outlines how the company became a multi-faceted business. The movie is based on a year of reporting and raises difficult questions about the rise and dominance of Amazon, a multidimensional company that began as an online book store and is now shaping the way we live our lives.

The documentary follows the evolution of Amazon from an online grocery store to an empire dominated by Big Tech firms. While Bezos is known for creating innovations and fostering innovation, his company has also drawn criticism on several fronts. The producers of the film gave equal airtime to executives from both companies. In the case of the latter, they were even willing to share their personal experiences to gain an insight into the inner workings of the Amazon empire.

Poppy is very different from Amazon in many ways. It is way more mobile friendly (aka Gen Z friendly) than Amazon and its algorithm resembles a Tiktok like personal shopping experience. While Amazon takes pride in shopping efficiency and speedy check-out, Poppy wants you to stay as long as possible on this platform to pick a summer dress, to compare a candle, to bargain for a painting or maybe at last to buy a pair of black pearl earrings. Bezos mentioned Amazon's contribution to society was the amount of time saved from offline shopping chores. Poppy's ambition is to replicate offline bazaar feeling of endless browsing and inspirational shopping of things you have never seen. It is just very different from Amazon.

Amazon is a behemoth pushing products to their lowest price but Poppy highlights brand personality. Different from vintage-driven Ebay and craft-only Etsy, you can find thousands of brands at your fingertip on Poppy. You can easily follow these brands and receive the latest updates. You can check their new arrivals, latest sales, social media footprint and influencer reviews (sometimes it can be a warning sign against buying). It highlights brands' unique personality as it features Allbirds, Cupshe, Alo Yoga among many others. 

A new antidote to Amazon's empire has been launched. It is the company's private label, and it is named after Jeff Bezos. Its founder has been criticized on several fronts, and the Frontline producers made sure to include the executives of these firms. A new antidote to the massive online retailer will help society. The CEO will also talk about his company's contributions to society.